Made M Booth’s first Super Bowl ad, which helped our Chore Gap cause campaign reach nearly 2BN impressions
Growing agency creative capabilities in advertising, social media content, branding and video production
Built out branding capabilities: naming, campaigns, strategy and visual guidelines for insight-driven branding
Launched the agency’s first TikTok account and built 40k followers in 3 months within scope & budget
Create PR and content campaigns, consistently exceeding KPIs and platform benchmarks
Leading agency efforts to integrate GenAI into creative work, having executed on multiple brands and aligning with legal on IP compliance
Award winning work for Bic Pens, Avery Dennison Embelex
Founded company’s first international office in London
Grew the business from start-up to $10M in revenue; headcount from 5 to 85 personnel in 2.5 years
Won 75% of pitches for clients like Shell, RBS and Johnson’s Baby
Hired and mentored 25+ creatives; developed talent to promotion
Launched 40+ local and global campaigns, consistently exceeding KPIs and platform benchmarks
Directed creative resources and improved workflows; scoped, staffed, and managed budgets up to $3M
Managed business operations of the department; hiring, financial reporting, and scoping
Knowledgeable in innovation space: executed Amazon Alexa strategies, skills, and audio content; emerging app/platform partnerships; connected pack
Recruited to speak as a thought leader at conferences, panels, and award juries for up to 2K attendees
Led agency’s biggest accounts, including Budweiser US and Global, Sonic Drive-In, and Quaker, managing creative teams up to 30
Built a client relationship to grow the account by 7x in one year
Managed video and photo shoots with budgets up to $1mm+ and teams of 30+, including real-time war rooms, event capture, and studio video production
Reworked brand style & writing guidelines for digital and social
Shepherded legacy brands to their first digital and social media executions
Led teams of up to 25 creatives, developing digital experiences, apps, enterprise software UI, e-commerce websites, social media branding, branded content, display, and print
Built brand style guides for digital and social
Collaborated with UX from wireframes through usability testing to data-led optimization
Concepted, designed and directed partner agencies to execute microsites, apps, enterprise software UI, ecomm websites & social media content
Collaborated with UX designers and strategist from wireframes through usability testing, driving data-led optimizations that include site performance KPIs, A/B testing, and consumer-driven design