Calling out the Chore Gap at Super Bowl LV for P&G

Thousands of women have been pushed out of work by additional chores at home during the pandemic. We launched a 360 campaign for P&G to raise awareness of this important issue during the Super Bowl pre-kickoff show.

With a small budget we produced a TVC raising the issue for the middle American audiences that need to hear it most. We also stretched over PR, celebrity and influencer to bring this message to families in authentic language relatable to different audiences.

Agency \\ M Booth
CCO \\ Adriana Bevilaqua
VP, GM, Creative Director \\ Ryan Murphy
Agency Producer \\ Brian Wheeler
Director \\ Victoria Rivera
Production House \\ SLMBR PRTY