Using Generational Stereotypes about Avocados to Sell Mortgages for NatWest

We created a stand up avocado comedian to challenge the lie that millennials spend all their money on avocado toast.

NatWest asked us to increase interest in their banking products with millennials by educating them about finance. A standard brief. What we found in research was that actually this audience saves more than earlier generations and are just being bullied in the media.

View through rates were nearly 50% and most importantly we saw a significant lift in consumers googling “NatWest Mortgage” even though there is no explicit instruction to do so. Our theory is that the time spent making an emotional connection was more important than a CTA.

We produced the video with a flat background color that made it easier to reformat from 16:9 to 9:16 for Youtube and Instagram/Facebook cutdowns.

Agency \\ VaynerMedia London
VP, Group Creative Director \\ Ryan Murphy
Associate Creative Director \\ Jules Dixon
Associate Creative Director \\ Chris Rush
Art Director \\ Matthew Markham
Senior Copywriter \\ Dan Camano
Production House \\ Aardman Animations