CELEBRITY TALENT + PR + CONTENT

We hired Ken Jeong to serve as Cottonelle’s first a**vertiser, normalizing a taboo conversation around bathroom care.

Cottonelle asked us to find a way to make bathroom care conversations more normal. We all talk about it—or at least think about it—and we decided Ken Jeong was the right person to start that conversation. He’s a doctor and a comedian, which makes him doubly qualified to have awkward conversations. Plus he gave our campaign credibility in case consumers had serious questions.

Ken drove huge press coverage for Cottonelle, and even more important a huge wave of positivity across social channels.

This partnership even landed on Jeapardy with Ken Jeong's spokesperson status as an answer. Proving the right idea not only uses culture but can create it.

Agency \\ M Booth Health
VP, GM Creative Director \\ Ryan Murphy
Associate Creative Director \\ Liz Kim
Associate Creative Director \\ Melissa McCarthy
Producer \\ Brian Wheeler
Director \\ Bonnie Dennison and Alison Barton
Production House \\ Art Class Content